Rebranding to show H.E.A.R.T. for families
Harris County Protective Services is a county department that helps families stay together. But their 40-year-old name and branding misled those families into thinking the department was actually the state's CPS department. And a name-change was not in the cards at the time. Leadership decided to tackle the challenge through a comprehensive Communications rebirth.
Harris County Protective Services revitalized their image and reinvigorated their teams, creating the foundation needed for the change of their name in 2020. Now Harris County Resources for Children and Adults, their leadership and full staff understand the mechanics of Communications and have tools, processes and accurate brand to reach more families than ever before.