Rebranding to show H.E.A.R.T. for families

HCPS has more than four decades of history helping families, with new programs and even nonprofits added under its umbrella as the years came. We created a comprehensive Communications plan to reflect the organization and the digital age.

• Audit of past and present efforts

• Facilitated planning meetings

• Staff surveys

• Systems recommendations​

• Goals and strategies that served the new Organization Strategy.

The HCPS brand reflected a government entity without character, while their interactions with and discussions about clients were warm and inviting. We created a brand identity, personality and positioning to reflect their true work.

• Website redesign lead

• Logo redesign lead

• Company culture development

• Brand ambassador program development

• Collateral redevelopment

The HCPS community and new generation of employees were ripe for digital extensions of traditional tools and practices. We recommended new tools, developed management processes mirroring existing duties and trained staff to incorporate management without stress.

• Digital lobby screens

• Digital project management tool

• Social media launch

• QR codes on collateral

With more than 300 employees stretching five generations, 12 programs and four departments, the launch of new processes, messaging and technologies could create inefficiencies, inconsistencies and resentments. We empowered every level of staff with knowledge about the ultimate goal behind our decisions, how it assisted their jobs and how to support Comms efforts.

• Leadership coaching

• Individualized training

• Department-wide trainings

• Processes/videos for onboarding training